This proposal led Huxley to put Stolan in contact with Edward Max Nicholson, a person who had had thirty years experience of linking progressive intellectuals with big business interests through the Political and Economic Planning think tank. The idea for a fund on behalf of endangered animals was officially proposed by Victor Stolan to Sir Julian Huxley in response to articles he published in the British newspaper The Observer. History Founding Įarth Hour 2013 at the Verona Arena amphitheatre, Piazza Bra, Verona, Italy, before (top) and while the street lighting was switched off WWF is part of the Steering Group of the Foundations Platform F20, an international network of foundations and philanthropic organizations. WWF received criticism for its alleged corporate ties and has been reprimanded for supporting eco-guards that hounded African forest dwellers in the proposed Messok Dja national park in the Republic of the Congo. In addition, WWF has launched several notable worldwide campaigns, including Earth Hour and Debt-for-nature swap, and its current work is organized around these six areas: food, climate, freshwater, wildlife, forests, and oceans. WWF aims to "stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature." The Living Planet Report has been published every two years by WWF since 1998 it is based on a Living Planet Index and ecological footprint calculation. WWF is a foundation with 65% of funding from individuals and bequests, 17% from government sources (such as the World Bank, DFID, and USAID) and 8% from corporations in 2020. They have invested over $1 billion in more than 12,000 conservation initiatives since 1995. WWF is the world's largest conservation organization, with over five million supporters worldwide, working in more than 100 countries and supporting around 3,000 conservation and environmental projects. It was formerly named the World Wildlife Fund, which remains its official name in Canada and the United States. ( WWF) is a Swiss-based international non-governmental organization founded in 1961 that works in the field of wilderness preservation and the reduction of human impact on the environment.
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